JOB TITLE:  Marketing & Online Media Manager

LOCATION:  Salinas Valley of California

Job #:  BB5379




PRIMARY PURPOSE: This position is responsible for the execution of account specific marketing programs for fresh salads and vegetables. Additional responsibilities will include management of consumer relations and interactions for products, helping to drive the company’s presence and voice in social media.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following and other duties may be assigned as needed.

1. Develop, manage and execute up to 10 retail grocery, account specific marketing programs working with our assigned sales manager and the account’s representatives.

2. Assess and report on effectiveness of account specific marketing programs. Assess the changing needs and environment of our company, the market and accounts. Recommend, gain alignment and quickly adapt marketing programs accordingly.

3. Respond to ad-hoc requests for marketing support; including, but not limited to, development of retail ads, POS, web-based sweepstakes, e-blasts and executing food demos or product IRC programs.

4. Become an advocate of the company's brand internally and externally, communicating programs and activities, fostering enthusiasm, ensuring consistency in voice across all spaces and activities.

5. Manage, mine, segment and update consumer contact database through website opt-ins and Constant Contact. Develop, execute and track e-blasts for account specific, regional and national programs.

6. Measure and report marketing activities against budget, consumer response and company/account objectives. Monitor effective benchmarks for measuring the impact of online and social media programs. Re-apply programs and research best practices and new techniques/tools.

7. Manage online and social media branding, campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. Manage presence in social networking sites like Facebook and other similar community sites, posting on relevant spaces and seeding content.

8. Manage calendars for social media, digital and account specific programs and activities. Build and distribute dashboards and reports on social media/digital performance for brands. Organize and coordinate all marketing assets – digital and physical.
    

NON-ESSENTIAL JOB FUNCTIONS:
None at this time.

SUPERVISORY RESPONSIBILITIES:
No direct reports, but will supervise work done by any agencies or part-time help engaged to execute account specific marketing programs.

QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Individuals must possess these knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodations, using some other combination of skill abilities.

Education: BA/BS in Business Administration, Marketing, Communications, Journalism or similar disciplines. Minimum three (3) years writing and marketing related experience and/or training; or equivalent combination of education and experience.

Experience: Work experience in business management, marketing, sales planning, design and/or communications as related to the essential duties and responsibilities described above.

Preference: Experience in the U.S. retail marketplace – preferably with a fresh, perishable food company. Writing experience.

1. Must be a self-starter who can work independently, solve problems creatively and take action. Is personable, professional and confident working with vendors, account contacts and employees in other departments. Demonstrated experience in working in a lean environment – influencing and managing indirect reports, stepping in to fill gaps and DIY where needed.

2. Excellent writing skills to ensure interesting, accurate, grammatically correct public-facing communications. An ideal candidate will have experience writing marketing copy, creating a story, and relevant prior work to share.

3. Knowledge of Microsoft programs including Excel, Word and Power Point as well as experience or ability to learn other programs or social media management platforms like Google Analytics, WildFire and Constant Contact. Knowledge of design programs like Illustrator or Photoshop a plus.

4. Proven internet research abilities. Strong analytical skills with ability to pull key learnings from data and analyses. Knowledge of social media channels/platforms and other digital space. Traditional consumer research experience a plus.

5. Strong organizational and administrative skills with a penchant for details. Ability to be flexible and adapt, yet remain effective, in a fast-paced, multi-tasking environment.

CERTIFICATES, LICENSES, REGISTRATIONS

Valid California Licenses
Current Passport for travel outside the continental United States

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee may occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Some air travel required to multi-site locations; use of a motor vehicle and company-provided cellular phones would be necessary.
 

Please submit cover letter and resume along with salary preferences in confidence to:
  

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