Marketing Communications Specialist
assist sales and marketing management with communications media and advertising
materials to effectively represent the company's products and services to
customers and prospects.
Receives work assignments from marketing communications manager based on current
needs, experience of the specialist and specialist's particular strengths in
advertising or communications.
Meets with appropriate sales or marketing representative to discuss
communication needs or participates as a member of the sales and marketing team.
Reviews literature in the assigned marketing project, previous marketing
materials used in the assignment area, and gathers materials of competitive
companies in the field.
Researches, writes, develops sketches of supporting graphics, and consults with
printing firm representatives on the needs of the particular project. Presents
recommendations to marketing manager or committee.
Where appropriate, arranges for the development of videotape scripts and selects
a film producer to handle the assignment. Overviews editing and voice-overs to
assure quality production in line with the parameters of the assignment.
Writes draft speeches for senior management and reviews proposed speech with the
executive. Arranges for necessary speaking aids. Attends the presentation and
offers feedback to the speaker.
develop and coordinate multimedia packagesóletters, brochures, video,
point-of-purchase displaysófor particular assignments.
Develops direct mail programs, as dictated by the assignment, and monitors
roll-out of the campaign and checks for success level at conclusion.
Develops draft advertising text and layouts as part of campaign materials and
presents to advertising manager for review and approval.
staff company booth or exhibit at trade and community fairs.
be referral person for questions on department communications materials.
bachelor's degree in journalism, advertising, or communications. Graduate work
in journalism preferred.
least five years of solid writing and editing experience, preferably with
Superior presentation and analytical skills, plus demonstrated skills to handle
a variety of assignments simultaneously.
4. Ability to work under deadline pressure and extra hours if needed on assignments.
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