Marketing Communications Specialist

Job Function:

To assist sales and marketing management with communications media and advertising materials to effectively represent the company's products and services to customers and prospects.

Essential Functions:

  • Receives work assignments from marketing communications manager based on current needs, experience of the specialist and specialist's particular strengths in advertising or communications.
  • Meets with appropriate sales or marketing representative to discuss communication needs or participates as a member of the sales and marketing team.
  • Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field.
  • Researches, writes, develops sketches of supporting graphics, and consults with printing firm representatives on the needs of the particular project. Presents recommendations to marketing manager or committee.
  • Where appropriate, arranges for the development of videotape scripts and selects a film producer to handle the assignment. Overviews editing and voice-over's to assure quality production in line with the parameters of the assignment.
  • Writes draft speeches for senior management and reviews proposed speech with the executive. Arranges for necessary speaking aids. Attends the presentation and offers feedback to the speaker.
  • May develop and coordinate multimedia packages—letters, brochures, video, point-of-purchase displays—for particular assignments.
  • Develops direct mail programs, as dictated by the assignment, and monitors roll-out of the campaign and checks for success level at conclusion.
  • Develops draft advertising text and layouts as part of campaign materials and presents to advertising manager for review and approval.

Additional Responsibilities:

  • May staff company booth or exhibit at trade and community fairs.
  • May be referral person for questions on department communications materials.

Qualifications:

  • A bachelor's degree in journalism, advertising, or communications. Graduate work in journalism preferred.
  • At least five years of solid writing and editing experience, preferably with industrial products.
  • Superior presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously.
  • Ability to work under deadline pressure and extra hours if needed on assignments.

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